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Operating Policy and Procedure

HSC OP: 67.01, Publication Guidelines

PURPOSE: The purpose of this Health Sciences Center Operating Policy and Procedure (HSC OP) is to establish consistency in the use of Texas Tech University System and Ï㽶ֱ²¥ brand.

REVIEW: This HSC OP will be reviewed on September 1 of each even-numbered year (ENY) by the Managing Director for Communications and Marketing, with recommendations for revision forwarded to the Vice President of External Relations.

POLICY/PROCEDURE:

1. The Office of Communications and Marketing manages the Texas Tech University Health Sciences Center brand through the implementation and oversight of the Visual Identity Guidelines. Within these guidelines, the office produces various publications and provides publication assistance to schools and units.

2. All Ï㽶ֱ²¥ staff are required to use the Visual Identity Guidelines (/communications-marketing/new-brand-portal.aspx) for all external or internal publications and communications in any medium, including letterhead, reports, magazines, newsletters, signage, presentations, and information published on the Ï㽶ֱ²¥ website. If graphical representation is desired on official internal or external publications, staff and faculty must follow the guidelines and use the templates provided, all of which work together to establish the university’s comprehensive visual identity. Final drafts of publications created on behalf of Ï㽶ֱ²¥ or one of its entities must be submitted to the office of Communications and Marketing for review and approval before distribution.

3. Questions about the Visual Identity Guidelines or brand standards should be directed to the Managing Director for Communications and Marketing at 806-743-2143 or the Ï㽶ֱ²¥ Printing Center.

4. Approved and current logos, stationery, templates and brand identity guidelines are available for all team members on the Ï㽶ֱ²¥ Brand Center for the Ï㽶ֱ²¥ and TTP visual identities.